Blog – Finding Employees


I have worked with business owners and leaders every day for over three decades. For these individuals, some problems change or even go away, but one of the constant ‘biggies’ is the inability to find good, qualified employees.  Recruiting someone, training them, and eventually getting them up-to-speed is very expensive for a business. Then for some, the employee just up and quits in search of their next ‘mini-chapter’ somewhere else. I grin when I see a résumé from a new applicant who has worked at five different businesses over the past two years! 

Below I’ve listed some common-sense and not-so common sense considerations when looking to hire, but first I’d like to add that you may need some enhancements to your “reliability” as an employer.  Ask the question, “if I were looking for a new job, would I like to work here?” Do you have fun activities for the team? Do you have the latest work tools like smartphones and tablets that would allow them to work for you and NOT be tethered to some dark office?  Do you have old, stodgy benefits or have you implemented new ones (perhaps a monthly Starbucks gift card waiting for employees at the end of a productive month)?

Employer – Employee relationships are just that – relationships.  Consider these when looking for your next employee: 

  1. Contact Mutual Connections
  2. Incentivize Current Employees to Refer New Talent
  3. Look Beyond Your Normal Location
  4. Ask Employees to Share on Social Media
  5. Find out what Job Titles and Keywords Job Seekers are Searching For
  6. Be Visible Where Your Candidates Are
  7. Use Social Media to Target Passive Candidates
  8. Try a Paid Search Platform like ZipRecruiter
  9. Connect With Local Colleges & Professors
  10. Contact Local Chapters and Organizations
  11. Email Past Candidates about New Positions
  12. Hire/Promote Internally
  13. Go Grassroots With Flyers at Local Hangouts
  14. Look Out for Talent Everywhere (waiters, retailers)
  15. Use Email to Recruit Prospects
  16. Target Your Competitor’s Employees
  17. Contact Vocational & Trade Schools
  18. Open Your Referral Program to Your Entire Network
  19. Create a Paid Internship Program
  20. Buck Tradition and Hire Your Friends
  21. Look on Industry-Specific Job Boards
  22. Talk to Strangers, They Want to Work Too
  23. Hire a Head Hunter, Expensive But Fast
  24. Add a “Hiring” or “Careers” page to your Website
  25. Attend a Career Fair or Virtual Job Fair
  26. Find a Freelancer – Look For Upwork
  27. Use Craigslist
  28. Work with a Local Government Agency
  29. Look to Non-Profits Seeking Jobs for their Clientele

Remember to make unique offers and have some standout tools in place for them to use…or you may be the one being passed over.